Registry of Lobbyists

Registration - In-house Organization

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING / Alison Simpson, President & Chief Executive Officer

Registration Information

In-house Organization name: CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING
Responsible Officer Name: Alison Simpson, President & Chief Executive Officer 
Responsible Officer Change History
Initial registration start date: 1996-03-29
Registration status: Active
Registration Number: 953908-528

Associated Communications

Total Number of Communication Reports: 154

Monthly communication reports in the last 6 months: 3

Version 1 of 48 (1996-03-29 to 1996-10-30)

Version 1 of 48 (1996-03-29 to 1996-10-30) was submitted prior to the Lobbying Act coming into force on July 2, 2008. Due to different information requirements at that time, the registration is presented in the following format.

A. Organization Information

Organization: CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING
607 - 1 CONCORDE GATE
TORONTO, ON  M3C 3N6
Canada
Telephone number: 416-391-2362
Fax number: 416-441-4062  
Responsible officer name and position during the period of this registration: JOHN GUSTAVSON, PRESIDENT & C.E.O.  
 
Description of the organization's activities: CDMA REPRESENTS THE DIRECT MARKETING INDUSTRY ON KEY ISSUES ; TAKES A LEADERSHIP ROLE ON ISSUES WHICH IMPACT THE INDUSTRY; ESTABLISHES AND PROMOTES STANDARDS OF PRACTICE; PROMOTES INTEGRITY AND HIGH STANDARDS OF BUSINESS CONDUCT AMONG ITS MEMBERS; IS A MAJOR SOURCE OF EDUCATION AND SKILLS DEVELOPMENT AND PROVIDES OPPORTUNITIES FOR MEMBERS TO MEET , NETWORK, EXCHANGE INFORMATION AND DO BUSINESS TOGETHER.
Organization's membership or classes of membership: - DIRECT MARKETING USERS- SUPPLIERS TO THE INDUSTRY- ADVERTISING AGENCIES
 
Was the organization funded in whole or in part by any domestic or foreign government institution in the last completed financial year? No
 

B. Lobbyists Employed by the Organization

Name: JOHN GUSTAVSON
Position title: PRESIDENT AND CEO
Public offices held: N/A. Disclosure of this information was not a requirement prior to June 20, 2005.
 
Name: SCOTT MCCLELLAN
Position title: DIRECTOR OF COMMUNICATIONS
Public offices held: N/A. Disclosure of this information was not a requirement prior to June 20, 2005.
 
Name: BONNIE WASSER
Position title: DIRECTOR, COUNCILS AND EDUCATION
Public offices held: N/A. Disclosure of this information was not a requirement prior to June 20, 2005.
 

C. Lobbying Activity Information

Federal departments or organizations which have been or will be communicated with during the course of the undertaking: Canadian Radio-television and Telecommunications Commission (CRTC), Industry Canada, Office of the Information and Privacy Commissioner (OIPC), Revenue Canada (RC)
Communication techniques that have been used or are expected to be used in the course of the undertaking:
Informal communications, Meetings, Presentations, Telephone calls, Written communications, whether in hard copy or electronic format
 
Subject Matter: Areas of Concern: Broadcasting, Consumer Issues, Environment, Financial Institutions, Industry, Internal Trade, Justice and Law Enforcement, Telecommunications
 
Subject Matter: Retrospective: INDUSTRY CANADA - PRIVACY ISSUES, NEED FOR NATIONAL PRIVACY LEGISLATION; CONSUMER PROTECTION STRENGTHING DECEPTIVE ADVERTISING PROVISIONS IN THE CORPORATION ACTCRTC - OPENING CABLE ACCESS FOR HOME SHOPPING CHANNELS; ARGUED AGAINST LOCAL MEASURED TELEPHONE SERVICE
Subject Matter: Prospective: INDUSTRY CANADA - PRIVACY ISSUES , NEED FOR NATIONAL PRIVACY LEGISLATION ; CONSUMER PROTECTION STRENGTHING DECEPTIVE ADVERTISING PROVISIONS IN THE CORPORATIONS ACT.CRTC - OPENING CABLE ACCESS FOR HOME SHOPPING CHANNELS; ARGUE AGAINST LOCAL MEASURED TELEPHONE SERVICE; NEW TELECOMMUNICATIONS OR BROADCAST ISSUES PERTAINING TO MARKETINGREVENUE CANADA - PARTICIPATING IN FEDERAL GOVERNMENTS MANDATE REVIEW OF CANADA POST.




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