Registration - In-house Organization

Beer Canada / Bière Canada / Richard Alexander, President

Registration Information

In-house Organization name: Beer Canada / Bière Canada
Previous in-house organization names
Responsible Officer Name: Richard Alexander, President
Responsible Officer Change History
Initial registration start date: 2007-07-26
Registration status: Active
Registration Number: 962536-15627

Associated Communications

Total Number of Communication Reports: 345

Monthly communication reports in the last 6 months: 18

Version 32 of 67 (2015-10-21 to 2015-12-15)

Registration versions:

Version 32 of 67 (2015-10-21 to 2015-12-15)

Lobbying Information

Subject Matters

Agriculture
Broadcasting
Consumer Issues
Energy
Environment
Health
Industry
Internal Trade
International Trade
Justice and Law Enforcement
Small Business
Taxation and Finance
Transportation

Subject Matter Details

Legislative Proposal, Bill or Resolution

Advocating for a reduction to the excise duty rates for beer under Schedule 2 of the Excise Act.

Policies or Program

Health Canada "Drug Strategy and Controlled Substances Program and Policy", which seeks to regulate controlled substances and promotes initiatives that reduce or prevent harm, in respect to seeking support and endorsement by Health Canada of the National Alcohol Strategy (a voluntary intiative of a multi-stakeholder working group composed of alcohol and addictions Non-Government Organizations, academics, researchers, federal and provincial governments, the beverage alcohol industry and liquor boards).
Health Canada support for the World Health Organization (WHO) Global Alcohol Strategy, adopted by the WHO World Health Assembly (WHA) in May 2010.
Participation in the Canadian Food Inspection Agency (CFIA) consultations on the Food Labelling Modernization Initiative, which has for its objective the identification of ways to better respond to changing consumer expectations and industry needs relating to labelling. This review will also consider changes to allow industry stakeholders to effectively market their products and communicate to consumers through labels.
Requesting that Health Canada and the Public Health Agency of Canada (PHAC) ensure that the World Health Organization (WHO) and the Pan-American Health Organization (PAHO) action plans and strategies on non-communicable diseases (NCDs) align with the Global Alcohol Strategy.

Regulation

Engaging in Canadian Food Inspection Agency (CFIA) consultation on the proposed amendments to Canada’s beer standard of identity under the Food and Drug Regulations - adoption of a proposed modernized Beer Standard (compositional standard).

Communication Techniques

Written communication
Oral communication
Lobby Days/Receptions

Government Institutions

Agriculture and Agri-Food Canada (AAFC)
Canada Revenue Agency (CRA)
Canadian Food Inspection Agency (CFIA)
Canadian International Trade Tribunal (CITT)
Canadian Radio-television and Telecommunications Commission (CRTC)
Environment Canada
Finance Canada (FIN)
Foreign Affairs, Trade and Development Canada
Health Canada (HC)
House of Commons
Industry Canada
Justice Canada (JC)
Natural Resources Canada (NRCan)
Prime Minister's Office (PMO)
Public Health Agency of Canada (PHAC)
Senate of Canada
Statistics Canada (StatCan)
Transport Canada (TC)

In-house Organization Details

Description of the organization's activities

Beer Canada is the national voice of beer, representing 35 Canadian brewing companies that account for 90% of beer made in Canada. As a national non-profit trade association representing brewing companies operating in Canada, the Association undertakes issue-orientated, statistical, and administrative activities on behalf of membership.

Responsible officer name and position during the period of this registration

Luke Harford, President

Organization's membership or classes of membership

Membership is open to such corporations not affiliated through stock ownership or share control or management agreement with any other member, or any other group of members associated with the aforesaid, which are licensed to engage in the business of a brewer in Canada, and which make application in writing to the Board of Directors of the Association for membership therein and are elected to membership by a majority vote of the Board of Directors.

Government funding

No government funding was received during the last completed financial year.

In-house Organization Contact Information

Address:
45 O'Connor Street, Suite 650
Ottawa, ON K1P 1A4
Canada

Telephone number: 613-232-9601
Fax number: 613-232-2283

Lobbyists Details

Employees who lobby for the organization

Luke Chapman, Manager, Economics & Technical Affairs | No public offices held
Ed Gregory, Director, Policy and Research | No public offices held
Luke Harford, President | No public offices held

Beer Canada/Bière Canada

The following names have been used on or after July 2, 2008

Name	From	To
Beer Canada/Bière Canada	2013-11-01	current
BREWERS ASSOCIATION OF CANADA/L'ASSOCIATION DES BRASSEURS DU CANADA	2008-08-07	2013-11-01

The following names have been used before July 2, 2008

BREWERS ASSOCIATION OF CANADA/L'ASSOCIATION DES BRASSEURS DU CANADA

Beer Canada / Bière Canada

Responsible Officer History
Responsible Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)
Richard Alexander	2025-11-07	Current
CJ Helie	2021-07-06	2025-11-07
Luke Chapman	2020-01-27	2021-07-06
Luke Harford	2013-01-02	2020-01-27
Andre Fortin	2012-11-30	2013-01-02
Ian Faris	2007-07-26	2012-11-30

Date Modified:: 2026-03-23

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Registration - In-house Organization

Beer Canada / Bière Canada / Richard Alexander, President

Registration Information

Associated Communications

Version 32 of 67 (2015-10-21 to 2015-12-15)

Version 32 of 67 (2015-10-21 to 2015-12-15)

Subject Matters

Subject Matter Details

Legislative Proposal, Bill or Resolution

Policies or Program

Regulation

Communication Techniques

Government Institutions

Description of the organization's activities

Responsible officer name and position during the period of this registration

Organization's membership or classes of membership

Government funding

In-house Organization Contact Information

Employees who lobby for the organization