12-Month Lobbying Summary - Consultant

Return to 12-Month Lobbying Activity Search Results

General Motors of Canada Company/Compagnie General Motors du Canada / Martin Rust, Consultant

Registration Summary

Active - Last Updated: 2026-01-01

Who is lobbying?

General Motors of Canada Company/Compagnie General Motors du Canada (Address & client representative)

Received government funding or funding expected in current financial year

Yes

Business Relationships

General Motors of Canada Company/Compagnie General Motors du Canada is a subsidiary of the following parent companies

General Motors Company (Address information)

General Motors of Canada Company/Compagnie General Motors du Canada is not a coalition.

Beneficiaries of the Lobbying Activity

The activities of General Motors of Canada Company/Compagnie General Motors du Canada are not controlled or directed by another individual, organization or corporation with a direct interest in the outcome of this undertaking.
General Motors of Canada Company/Compagnie General Motors du Canada does not have any subsidiaries that could have a direct interest in the outcome of the undertaking

What is being lobbied?

Subject Matter Details

Details Regarding the Identified Subject Matter
Subject matters	Details	Categories
Government Procurement	Pursuit of opportunities within the Government of Canada with lateral engagement with Public Service Procurement Canada and Innovation, Science and Economical Development. Initial interest in the Light Utility Vehicle Project.	Government Contract Pursued

Who is being lobbied?

Government Institutions

Innovation, Science and Economic Development Canada (ISED)
National Defence (DND)
Public Services and Procurement Canada (PSPC)

Government institutions added through a communication report:

Privy Council Office (PCO)

Communication techniques

Communication techniques that have been used or are expected to be used in the course of the undertaking:

Grass-roots communication
Oral communication
Written communication
Arrange one or more meetings

Who is the lobbyist?

Martin Rust, Consultant (Business address and contact information)

No public offices held

Consulting Firm

Martin Rust Strategic Advisory Services (Address & contact information)

Registration number: 730256-374039
View all registrations versions

Monthly Communication Reports

What oral and arranged communications have taken place?

Date	DPOH, Position Title \| Government Institution	Subject Matters
2026-05-07	Stephane Masson, Chief of Staff \| CAF, National Defence (DND)	Government Procurement
2026-05-06	Vincent Robitaille, Assistant Deputy Minister, Procurement National Defence (DND)	Government Procurement
2025-11-06	Eric Costen, Deputy Secretary to the Cabinet (Operations) \| Office of the Deputy Secretary to the Cabinet (Operations), Privy Council Office (PCO)	Government Procurement
2025-11-06	Nathalie G. Drouin, Deputy Clerk of the Privy Council and National Security and Intelligence Advisor to the Prime Minister Privy Council Office (PCO)	Government Procurement
2025-10-20	Judith Bennett, Associate Assistant Deputy Minister, Materiel National Defence (DND)	Government Procurement
2025-10-20	Mary-Rose Brown, Chief of Staff \| Minister's Office, Public Services and Procurement Canada (PSPC)	Government Procurement
2025-10-20	Charles Vincent, Sr Assistant Deputy Minister Innovation, Science and Economic Development Canada (ISED)	Government Procurement

View all monthly communication reports

Return to 12-Month Lobbying Activity Search Results

End date of the last completed financial year: 2025-12-31

List of Government Funding
Government Institution	Funding Received in Last Financial Year	Funding Expected in Current Financial Year
Government of Ontario	$8,500,000.00	No
Innovation, Science and Economic Development Canada (ISED)	$25,900,000.00	No
Natural Resources Canada (NRCan)	$201,000.00	Yes

Government funding in previous versions

List of Government Funding
End date of the last completed financial year	Government Institution	Funding Received in Last Financial Year	Funding Expected in Current Financial Year
2024-12-31	Government of Ontario	$80,000,000.00	Yes
2024-12-31	Innovation, Science and Economic Development Canada (ISED)	$232,000,000.00	Yes
2024-12-31	Natural Resources Canada (NRCan)	$326,863.00	Yes

Search and menus

Language selection

12-Month Lobbying Summary - Consultant

General Motors of Canada Company/Compagnie General Motors du Canada / Martin Rust, Consultant

Who is lobbying?

General Motors of Canada Company/Compagnie General Motors du Canada (Address & client representative)

Received government funding or funding expected in current financial year

Business Relationships

General Motors of Canada Company/Compagnie General Motors du Canada is a subsidiary of the following parent companies

General Motors of Canada Company/Compagnie General Motors du Canada is not a coalition.

Beneficiaries of the Lobbying Activity

What is being lobbied?

Subject Matter Details

Who is being lobbied?

Government Institutions

Government institutions added through a communication report:

Communication techniques

Who is the lobbyist?

Martin Rust, Consultant (Business address and contact information)

Consulting Firm

What oral and arranged communications have taken place?

12-Month Lobbying Summary - Consultant

General Motors of Canada Company/Compagnie General Motors du Canada / Martin Rust, Consultant

General Motors of Canada Company/Compagnie General Motors du Canada (Address & client representative)

Received government funding or funding expected in current financial year

Business Relationships

General Motors of Canada Company/Compagnie General Motors du Canada is a subsidiary of the following parent companies

General Motors of Canada Company/Compagnie General Motors du Canada is not a coalition.

Beneficiaries of the Lobbying Activity

Subject Matter Details

Government Institutions

Government institutions added through a communication report:

Communication techniques

Martin Rust, Consultant (Business address and contact information)

Consulting Firm

General Motors of Canada Company / Compagnie General Motors du Canada - Address & Client Representative

Martin Rust Strategic Advisory Services

General Motors Company