Registration - In-house Organization

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING / Alison Simpson, President & Chief Executive Officer

Registration Information

In-house Organization name: CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING
Responsible Officer Name: Alison Simpson, President & Chief Executive Officer
Responsible Officer Change History
Initial registration start date: 1996-03-29
Registration status: Active
Registration Number: 953908-528

Associated Communications

Total Number of Communication Reports: 165

Monthly communication reports in the last 6 months: 4

Version 47 of 51 (2023-01-01 to 2024-03-05)

Registration versions:

Version 47 of 51 (2023-01-01 to 2024-03-05)

Lobbying Information

Subject Matters

Consumer Issues
Economic Development
Privacy and Access to Information
Science and Technology

Subject Matter Details

Legislative Proposal, Bill or Resolution, Policies or Program, Regulation

Bill C-27 (Consumer Privacy Protection Act and Artificial Intelligence and Data Act): Discussions with government to ensure a balanced approach to private sector privacy law reform and AI regulation to protect consumers and support innovation and economic growth.
Competition Act: Discussions with government to ensure competition law and enforcement (with regards to deceptive marketing, misleading advertising provisions, and new measures related to competition in the digital economy) serves marketers and consumers.

Communication Techniques

Written communication
Oral communication
Grass-roots communication

Government Institutions

Canadian Heritage (PCH)
Competition Bureau Canada (COBU)
Finance Canada (FIN)
House of Commons
Innovation, Science and Economic Development Canada (ISED)
Office of the Privacy Commissioner of Canada (OPC)
Prime Minister's Office (PMO)
Privy Council Office (PCO)
Senate of Canada

In-house Organization Details

Description of the organization's activities

The Canadian Marketing Association (CMA) strengthens marketers’ significant impact on business in Canada. We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks across all economic sectors, and to shape positions advocated by the CMA to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards.

Responsible officer name and position during the period of this registration

Alison Simpson, President & Chief Executive Officer

Organization's membership or classes of membership

We serve corporate, not-for-profit, public and post-secondary members of all sizes. Our community includes brands, creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community.

Government funding

No government funding was received during the last completed financial year.

In-house Organization Contact Information

Address:
55 University Avenue
Suite 603
Toronto, ON M5J 2H7
Canada

Telephone number: 647-264-0277

Lobbyists Details

Employees who lobby for the organization

Sara Clodman, VP, Public Affairs and Thought Leadership | No public offices held
Fiona Wilson, Director, Public Policy and Chief Privacy Officer | No public offices held

CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING

The following names have been used on or after July 2, 2008

The following names have been used on or after July 2, 2008
Name	From	To
CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING	2008-08-13	current

The following names have been used before July 2, 2008

CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING
CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING

Responsible Officer History
Responsible Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)
Alison Simpson	2023-01-01	Current
Sartaj Sarkaria	2022-06-02	2023-01-01
John Wiltshire	2017-06-26	2022-06-02
Doug Brooks	2015-07-06	2017-06-26
JOHN GUSTAVSON	1996-03-29	2015-07-06

Date Modified:: 2025-03-12

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Registration - In-house Organization

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING / Alison Simpson, President & Chief Executive Officer

Registration Information

Associated Communications

Version 47 of 51 (2023-01-01 to 2024-03-05)

Version 47 of 51 (2023-01-01 to 2024-03-05)

Subject Matters

Subject Matter Details

Legislative Proposal, Bill or Resolution, Policies or Program, Regulation

Communication Techniques

Government Institutions

Description of the organization's activities

Responsible officer name and position during the period of this registration

Organization's membership or classes of membership

Government funding

In-house Organization Contact Information

Employees who lobby for the organization