Registration - In-house Organization

Alberta Milk / Reuben Joosse, General Manager

Registration Information

In-house Organization name: Alberta Milk
Responsible Officer Name: Reuben Joosse, General Manager
Responsible Officer Change History
Initial registration start date: 2016-10-14
Registration status: Active
Registration Number: 956576-359082

Associated Communications

Total Number of Communication Reports: 4

Monthly communication reports in the last 6 months: 2

Version 11 of 15 (2022-09-16 to 2023-01-05)

Registration versions:

Version 11 of 15 (2022-09-16 to 2023-01-05)

Lobbying Information

Subject Matters

Agriculture
Consumer Issues
Environment
Health
Industry
International Trade
Research and Development

Subject Matter Details

Legislative Proposal, Bill or Resolution

Canada-EU Trade Agreement EU stands for European Union. With the agreement now approved by government of Canada we are interested in Dairy Farm Investment Program and how it is administered to the dairy producers impacted by the CETA Agreement.
Canada-United States-Mexico Agreement (CUSMA) - the agreement has been signed and the impacts on dairy have been assessed. As the deal moves toward ratification Alberta Milk has actively promoted the impacts on our sector and sought mitigation.
International Trade - Alberta Milk met with MP and Ministers regarding the CUSMA. Impact on the dairy industry including the loss of markets and need for compensation

Policies or Program

Guide for Food labelling and Advertising in respect of all dairy products and use of dairy terminology (modifiers, highlighted ingredients). New Canada Food Guide changes have been announced and dairy's position in the guide assessed.
Healthy Eating Strategy - as it relates to Canada Food Guide, Front of Pack Labelling. Canada Food Guide has been released and the changes to dairy products is being assessed. Front of Package labeling is the next element of the Healthy Eating Strategy that is being addressed.

Regulation

Canadian Agricultural Products Act and Dairy Products Regulations with respect to standards for cheese;

Communication Techniques

Written communication
Oral communication
Grass-roots communication

Government Institutions

Agriculture and Agri-Food Canada (AAFC)
Canada Border Services Agency (CBSA)
Canadian Dairy Commission (CDC)
Canadian Food Inspection Agency (CFIA)
Environment and Climate Change Canada (ECCC)
Farm Products Council of Canada (FPCC)
Global Affairs Canada (GAC)
Health Canada (HC)
House of Commons
Prime Minister's Office (PMO)
Senate of Canada

In-house Organization Details

Description of the organization's activities

Alberta Milk undertakes a variety of activities that represent the interests of Alberta’s dairy producers, such a marketing, nutrition, and education, transportation and policy.

Responsible officer name and position during the period of this registration

Freda Molenkamp-Oudman, General manager

Organization's membership or classes of membership

We are a producer-driven organization, whereas we receive our direction from our board of directors and delegates, whom are all licensed dairy farmers. Specifically, we have a board of directors of 11 producers in which there is an executive (chairman, vice chair and second vice chair). We also have 30 delegates (also licenced dairy farmers) that are voted in as well.

Government funding

End date of the last completed financial year: 2021-07-31

List of Government Funding
Government Institution	Funding Received in Last Financial Year	Funding Expected in Current Financial Year
Canadian Dairy Commission (CDC)	$2,125.00	Yes
Government of Alberta	$17,447.01	Yes
Ministry of Employment and Social Development, Government of Canada	$9,244.45	Yes

In-house Organization Contact Information

Address:
1303-91 st
Edmonton, AB T6X 1H1
Canada

Telephone number: 780-453-5942

Lobbyists Details

Employees who lobby for the organization

Karlee Conway, Corporate Communications Coordinator | No public offices held

Alberta Milk

The following names have been used on or after July 2, 2008

Name	From	To
Alberta Milk	2016-10-14	current

Alberta Milk

Responsible Officer History
Responsible Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)
Reuben Joosse	2023-12-01	Current
Freda Molenkamp-Oudman	2019-12-02	2023-12-01
Mike Southwood	2016-10-14	2019-11-28

Date Modified:: 2026-04-23

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Registration - In-house Organization

Alberta Milk / Reuben Joosse, General Manager

Registration Information

Associated Communications

Version 11 of 15 (2022-09-16 to 2023-01-05)

Version 11 of 15 (2022-09-16 to 2023-01-05)

Subject Matters

Subject Matter Details

Legislative Proposal, Bill or Resolution

Policies or Program

Regulation

Communication Techniques

Government Institutions

Description of the organization's activities

Responsible officer name and position during the period of this registration

Organization's membership or classes of membership

Government funding

In-house Organization Contact Information

Employees who lobby for the organization