Le Registre des lobbyistes
Nombre total de rapports de communication : 5
Rapports mensuels de communications au cours des 6 derniers mois : 0
CARROT Insights is an innovative marketing and behavioural research company focused on improving the lives of Canadians. The app, Carrot Rewards, is national wellness loyalty rewards platform created in partnership with the Public Health Agency of Canada and three founding charity partners - the Heart & Stroke Foundation, the Canadian Diabetes Association, and YMCA Canada. The purpose of the Carrot Rewards app is to allow public and private sector organizations that are focused on healthy lifestyle improvements to reduce costs, deepen their reach into target populations, and discover audience insights that will help focus and sharpen future offer campaigns. This rewards platform is establishing a large control group in order to support large-scale behaviour shifts across the country. Once installed, the app provides Canadians with offers – in the form of quizzes and a step tracking feature - that “nudge” and educate them towards healthier and more responsible lifestyle choices. Ongoing user offers and quizzes are funded individually through a variety of channels including federal and provincial ministries, health charities and private sector companies. Users earn loyalty points for downloading the app and for completing basic quizzes regarding health and wellness and increasing their daily steps. Carrot harnesses the public’s affinity for loyalty programs, the convenience of smartphone technology and the natural desire of Canadians to lead healthier lives. It is this unique combination that results in a powerful “nudge” platform – in support of a healthier, better Canada.
Jeff Irwin, President
Date de la fin du dernier exercice financier complet : 2018-03-31
| Institution gouvernementale | Financement reçu au cours du dernier exercice financier | Financement attendu pendant l'exercice financier en cours |
|---|---|---|
| Agence de la santé publique du Canada (ASPC) | 2 242 412,00 $ | Oui |
Adresse :
20 Richmond St E Unit #330
Toronto, ON M5C 2R9
Canada
Numéro de téléphone :
416-814-5502
Carrot Insights Inc. n'est pas une filiale d'une société mère.
Carrot Insights Inc. ne possède aucune filiale qui pourrait être directement intéressée au résultat de l'engagement