Total Number of Communication Reports: 5
Monthly communication reports in the last 6 months: 0
CARROT Insights is an innovative marketing and behavioural research company focused on improving the lives of Canadians. The app, Carrot Rewards, is national wellness loyalty rewards platform created in partnership with the Public Health Agency of Canada and three founding charity partners - the Heart & Stroke Foundation, the Canadian Diabetes Association, and YMCA Canada. The purpose of the Carrot Rewards app is to allow public and private sector organizations that are focused on healthy lifestyle improvements to reduce costs, deepen their reach into target populations, and discover audience insights that will help focus and sharpen future offer campaigns. This rewards platform is establishing a large control group in order to support large-scale behaviour shifts across the country. Once installed, the app provides Canadians with offers – in the form of quizzes and a step tracking feature - that “nudge” and educate them towards healthier and more responsible lifestyle choices. Ongoing user offers and quizzes are funded individually through a variety of channels including federal and provincial ministries, health charities and private sector companies. Users earn loyalty points for downloading the app and for completing basic quizzes regarding health and wellness and increasing their daily steps. Carrot harnesses the public’s affinity for loyalty programs, the convenience of smartphone technology and the natural desire of Canadians to lead healthier lives. It is this unique combination that results in a powerful “nudge” platform – in support of a healthier, better Canada.
Jeff Irwin, President
End date of the last completed financial year: 2018-03-31
Government Institution | Funding Received in Last Financial Year | Funding Expected in Current Financial Year |
---|---|---|
Public Health Agency of Canada (PHAC) | $2,242,412.00 | Yes |
Address:
20 Richmond St E Unit #330
Toronto, ON M5C 2R9
Canada
Telephone number:
416-814-5502
Carrot Insights Inc. is not a subsidiary of any other parent companies.
Carrot Insights Inc. does not have any subsidiaries that could have a direct interest in the outcome of the undertaking