Afterpay seeks to build awareness over the Buy Now Pay Later (BNPL) consumer-focused business model. Afterpay is attempting to encourage the creation of a regulatory models that recognises the differences within the BNPL market, as well as the distinguishing factors between BNPL and alternative financial services offering high-cost credit.
Who is being lobbied?
Government Institutions
Finance Canada (FIN)
Financial Consumer Agency of Canada (FCAC)
Innovation, Science and Economic Development Canada (ISED)
Communication techniques
Communication techniques that have been used or are expected to be used in the course of the undertaking: