12-Month Lobbying Summary - In-house Organization

CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING / Alison Simpson, President & Chief Executive Officer

Registration Summary

Active - Last Updated: 2024-05-14

Who is lobbying?

CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING (Address, activities & membership)

Alison Simpson, President & Chief Executive Officer

Received government funding or funding expected in current financial year

Yes

What is being lobbied?

Subject Matter Details

Details Regarding the Identified Subject Matter
Subject matters	Details	Categories
Privacy and Access to Information	Bill C-27 (Consumer Privacy Protection Act and Artificial Intelligence and Data Act): Discussions with government to ensure a balanced approach to private sector privacy law reform and AI regulation to protect consumers and support innovation and economic growth.	Legislative Proposal, Bill or Resolution, Policies or Program, Regulation
Economic Development	Competition Act: Discussions with government to ensure competition law and enforcement (with regards to deceptive marketing, misleading advertising provisions, and new measures related to competition in the digital economy) serves marketers and consumers.	Legislative Proposal, Bill or Resolution, Policies or Program, Regulation

Subject matter details in previous versions

Details Regarding the Identified Subject Matter
Subject matters	Details	Categories
Subject matters were not required to be associated with subject matter details when this content was submitted	Bill C-27 (Consumer Privacy Protection Act and Artificial Intelligence and Data Act): Discussions with government to ensure a balanced approach to private sector privacy law reform and AI regulation to protect consumers and support innovation and economic growth.	Legislative Proposal, Bill or Resolution, Policies or Program, Regulation
Subject matters were not required to be associated with subject matter details when this content was submitted	Competition Act: Discussions with government to ensure competition law and enforcement (with regards to deceptive marketing, misleading advertising provisions, and new measures related to competition in the digital economy) serves marketers and consumers.	Legislative Proposal, Bill or Resolution, Policies or Program, Regulation

Subject matters in previous versions

Consumer Issues
Economic Development
Employment and Training
Privacy and Access to Information
Science and Technology

Who is being lobbied?

Government Institutions

Canadian Heritage (PCH)
Competition Bureau Canada (COBU)
Finance Canada (FIN)
House of Commons
Innovation, Science and Economic Development Canada (ISED)
Office of the Privacy Commissioner of Canada (OPC)
Prime Minister's Office (PMO)
Privy Council Office (PCO)
Senate of Canada

Communication techniques

Communication techniques that have been used or are expected to be used in the course of the undertaking:

Written communication
Oral communication
Grass-roots communication
Arrange one or more meetings

Who are the lobbyists?

Alison Simpson, President & Chief Executive Officer | No public offices held
Shreya Bali, Senior Manager: Privacy and Technology Policy | No public offices held
Sara Clodman, VP, Public Affairs and Thought Leadership | No public offices held

Lobbyists in previous versions
- Fiona Wilson, Director, Public Policy and Chief Privacy Officer | No public offices held

Registration number: 953908-528
View all registrations versions

Monthly Communication Reports

What oral and arranged communications have taken place?

What oral and arranged communications have taken place?
Date	DPOH, Position Title \| Government Institution	Subject Matters
2024-06-06	Jean-Denis Garon, Member of Parliament House of Commons	Privacy and Access to Information
2024-06-04	Matthew O' Connell , Policy advisor Innovation, Science and Economic Development Canada (ISED)	Privacy and Access to Information
2024-06-04	Marc Chenier , Deputy Commissioner Office of the Privacy Commissioner of Canada (OPC) Isabelle Gervais , Deputy Commissioner Office of the Privacy Commissioner of Canada (OPC) Abubakar Khan, Director, Business Advisory Office of the Privacy Commissioner of Canada (OPC)	Privacy and Access to Information
2024-04-10	Tony Van Bynen, MP House of Commons	Privacy and Access to Information
2024-03-20	Jaxson Khan, Sr Policy Advisor \| MINISTER OF INNOVATION, SCIENCE AND INDUSTRY, Innovation, Science and Economic Development Canada (ISED)	Privacy and Access to Information
2024-02-05	Runa Angus, A/Sr Director Innovation, Science and Economic Development Canada (ISED) Jill Patterson, Senior Policy Advisor Innovation, Science and Economic Development Canada (ISED)	Consumer Issues, Privacy and Access to Information
2023-11-29	Francesco Sorbara, Member of Parliment House of Commons	Privacy and Access to Information
2023-11-22	Philippe Dufresne, Privacy Commissioner Office of the Privacy Commissioner of Canada (OPC)	Science and Technology
2023-09-21	Samir Chhabra, Director General Innovation, Science and Economic Development Canada (ISED)	Science and Technology, Privacy and Access to Information

View all monthly communication reports

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING - Address, activities & membership

Address:

55 University Avenue
Suite 603
Toronto, ON M5J 2H7
Canada

Telephone number: 647-264-0277

Contact information in previous versions
- 55 University Avenue
  Suite 603
  Toronto, ON M5J 2H7
  Canada
  
  Telephone number: 416-391-2362
- 1 Concorde Gate
  Suite 607
  Don Mills, ON M3C 3N6
  Canada
  
  Telephone number: 416-391-2362
- 1 Concorde Gate
  Suite 607
  Don Mills, ON M3C 3N6
  Canada
  
  Telephone number: 416-644-3749
  
  Fax number: 416-441-4062
- 1 Concorde Gate
  Suite 607
  Don Mills, ON M3C 3N6
  Canada
  
  Telephone number: 416-391-2362
  
  Fax number: 416-441-4062
- 607 - 1 CONCORDE GATE
  TORONTO, ON M3C 3N6
  Canada
  
  Telephone number: 416-391-2362
  
  Fax number: 416-441-4062

Description of the organization's activities:
The Canadian Marketing Association (CMA) strengthens marketers’ significant impact on business in Canada. We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks across all economic sectors, and to shape positions advocated by the CMA to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards.

Descriptions of the organization's activity in previous versions:
- The CMA is the voice of the marketing profession in Canada. We support activities related to thought-leadership, professional development, consumer protection, and commercial success. We act as the primary advocate for marketing with governments, regulators and other stakeholders. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice.
- CMA represents the marketing industry on key issues; takes a leadership role on issues that impact the industry; establishes and promotes standards of practice; promotes integrity and high standards of business conduct among its members; is a major source of education and skills development and provides opportunities for members to meet, network, exchange information and do business together.
- CMA REPRESENTS THE MARKETING INDUSTRY ON KEY ISSUES; TAKES A LEADERSHIP ROLE ON ISSUES THAT IMPACT THE INDUSTRY; ESTABLISHES AND PROMOTES STANDARDS OF PRACTICE; PROMOTES INTEGRITY AND HIGH STANDARDS OF BUSINESS CONDUCT AMONG ITS MEMBERS; IS A MAJOR SOURCE OF EDUCATION AND SKILLS DEVELOPMENT AND PROVIDES OPPORTUNITIES FOR MEMBERS TO MEET, NETWORK, EXCHANGE INFORMATION AND DO BUSINESS TOGETHER.
- CMA REPRESENTS THE MARKETING INDUSTRY ON KEY ISSUES; TAKES A LEADERSHIP ROLE ON ISSUES WHICH IMPACT THE INDUSTRY; ESTABLISHES AND PROMOTES STANDARDS OF PRACTICE; PROMOTES INTEGRITY AND HIGH STANDARDS OF BUSINESS CONDUCT AMONG ITS MEMBERS; IS A MAJOR SOURCE OF EDUCATION AND SKILLS DEVELOPMENT AND PROVIDES OPPORTUNITIES FOR MEMBERS TO MEET, NETWORK, EXCHANGE INFORMATION AND DO BUSINESS TOGETHER.
- CDMA REPRESENTS THE DIRECT MARKETING INDUSTRY ON KEY ISSUES; TAKES A LEADERSHIP ROLE ON ISSUES WHICH IMPACT THE INDUSTRY; ESTABLISHES AND PROMOTES STANDARDS OF PRACTICE; PROMOTES INTEGRITY AND HIGH STANDARDS OF BUSINESS CONDUCT AMONG ITS MEMBERS; IS A MAJOR SOURCE OF EDUCATION AND SKILLS DEVELOPMENT AND PROVIDES OPPORTUNITIES FOR MEMBERS TO MEET, NETWORK, EXCHANGE INFORMATION AND DO BUSINESS TOGETHER.
- CDMA REPRESENTS THE DIRECT MARKETING INDUSTRY ON KEY ISSUES ; TAKES A LEADERSHIP ROLE ON ISSUES WHICH IMPACT THE INDUSTRY; ESTABLISHES AND PROMOTES STANDARDS OF PRACTICE; PROMOTES INTEGRITY AND HIGH STANDARDS OF BUSINESS CONDUCT AMONG ITS MEMBERS; IS A MAJOR SOURCE OF EDUCATION AND SKILLS DEVELOPMENT AND PROVIDES OPPORTUNITIES FOR MEMBERS TO MEET , NETWORK, EXCHANGE INFORMATION AND DO BUSINESS TOGETHER.

Organization's membership or classes of membership:
We serve corporate, not-for-profit, public and post-secondary members of all sizes. Our community includes brands, creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community.

Organization's memberships or classes of memberships in previous versions:
- We serve more than 400 corporate, not-for-profit, public and post-secondary members of all sizes. Our community includes brands, creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community.
- Information based marketers; suppliers to the industry; advertising agencies
- - INFORMATION BASED MARKETERS- SUPPLIERS TO THE INDUSTRY- ADVERTISING AGENCIES
- - DIRECT MARKETING USERS- SUPPLIERS TO THE INDUSTRY- ADVERTISING AGENCIES

End date of the last completed financial year: 2023-12-31

List of Government Funding
Government Institution	Funding Received in Last Financial Year	Funding Expected in Current Financial Year
Innovation, Science and Economic Development Canada (ISED)	No	Yes

Date Modified:: 2024-04-04

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