Registration - In-house Corporation

DIAGEO Canada Inc. / Jodi Rumble, General Manager

Registration Information

In-house Corporation name: DIAGEO Canada Inc.
Responsible Officer Name: Jodi Rumble, General Manager
Initial registration start date: 2021-11-01
Registration status: Active
Registration Number: 950058-370246

Associated Communications

Total Number of Communication Reports: 23

Monthly communication reports in the last 6 months: 5

Version 4 of 10 (2023-06-30 to 2023-12-14)

Registration versions:

Version 4 of 10 (2023-06-30 to 2023-12-14)

Lobbying Information

Subject Matters

Agriculture
Economic Development
Environment
Health
Industry
Internal Trade
International Trade
Taxation and Finance

Subject Matter Details

Policies or Program

Agriculture policy as it relates to promoting sustainable agriculture
Engaging with Ministry of Transportation, Health Canada, Public Health Agency of Canada and Foreign Affairs on WHO’s Global Alcohol Strategy and actions undertaken by the industry in Canada to reduce harmful drinking
Environmental policy as it relates to the alcohol industry; measures on plastic/polyethylene terephthalate, carbon, recycling (extended producer responsibility programs)
Interprovincial trade barriers related to the spirits business, including e-commerce/direct-to-consumer
Policy affecting women and gender equality, as it relates to empowering women and promoting the representation of women in the food & beverages industry
Tax policy on alcohol related to the enabling environment and competitiveness of spirits (addressing the impact of the escalator excise tax on the alcohol industry)
Trade policy as it relates to the import and export of spirits (EU and UK Free Trade Agreements; Canada-United States-Mexico Agreement)

Communication Techniques

Written communication
Oral communication

Government Institutions

Agriculture and Agri-Food Canada (AAFC)
Environment and Climate Change Canada (ECCC)
Federal Economic Development Agency for Southern Ontario (FedDev)
Finance Canada (FIN)
Global Affairs Canada (GAC)
Health Canada (HC)
House of Commons
Innovation, Science and Economic Development Canada (ISED)
Natural Resources Canada (NRCan)
Prime Minister's Office (PMO)
Public Safety Canada (PS)
Senate of Canada
Transport Canada (TC)
Women and Gender Equality (WAGE)

Government institutions added through a monthly communication report

Intergovernmental Affairs Secretariat (IGA)

In-house Corporation Details

Description of activities

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our products are sold in more than 180 countries around the world. Diageo is headquartered in Toronto, Ontario, and counts about 700 employees. The Group has three production facilities in Canada which include Gimli, Manitoba; Amherstburg, Ontario; and Valleyfield, Quebec.

Responsible officer name and position during the period of this registration

Jodi Rumble, General Manager

Government funding

No government funding was received during the last completed financial year.

In-house Corporation Contact Information

Address:
134 Peter St., Suite 1501
Toronto, ON M5V 2H2
Canada

Telephone number: 416-641-1732

Parent Company Information

Diageo plc
- Lakeside Drive, Park Royal
  London NW107HQ
  United Kingdom

Subsidiary Beneficiary Information

Diageo Americas Supply Quebec Distribution Inc.
- 9225 Boul Henri-Bourassa E. Local A
  Montreal, QC H1E 1P6
  Canada
Diageo Irlande Quebec Distribution Inc.
- 9225 Boul Henri-Bourassa E. Local B
  Montreal, QC H1E 1P6
  Canada

Lobbyists Details

Senior Officers whose lobbying activities represent less than 20% of their Duties

No lobbyists added

Senior Officers and Employees whose lobbying activities represent 20% or more of their Duties

Liz Nathalie Lell, Head of Policy and Public Affairs | No public offices held

DIAGEO Canada Inc.

The following names have been used on or after July 2, 2008

The following names have been used on or after July 2, 2008
Name	From	To
DIAGEO Canada Inc.	2021-11-01	current

DIAGEO Canada Inc.

Responsible Officer History
Responsible Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)

Date Modified:: 2025-03-07

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Registration - In-house Corporation

DIAGEO Canada Inc. / Jodi Rumble, General Manager

Registration Information

Associated Communications

Version 4 of 10 (2023-06-30 to 2023-12-14)

Version 4 of 10 (2023-06-30 to 2023-12-14)

Subject Matters

Subject Matter Details

Policies or Program

Communication Techniques

Government Institutions

Government institutions added through a monthly communication report

Description of activities

Responsible officer name and position during the period of this registration

Government funding

In-house Corporation Contact Information

Parent Company Information

Subsidiary Beneficiary Information

Senior Officers whose lobbying activities represent less than 20% of their Duties

Senior Officers and Employees whose lobbying activities represent 20% or more of their Duties