Registration - In-house Organization

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING / Alison Simpson, President & Chief Executive Officer

Registration Information

In-house Organization name: CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING
Responsible Officer Name: Alison Simpson, President & Chief Executive Officer
Responsible Officer Change History
Initial registration start date: 1996-03-29
Registration status: Active
Registration Number: 953908-528

Associated Communications

Total Number of Communication Reports: 165

Monthly communication reports in the last 6 months: 4

Version 41 of 51 (2020-08-20 to 2020-12-14)

Registration versions:

Version 41 of 51 (2020-08-20 to 2020-12-14)

Lobbying Information

Subject Matters

Broadcasting
Consumer Issues
Economic Development
Employment and Training
Environment
Financial Institutions
Government Procurement
Health
Industry
Intellectual Property
International Trade
Justice and Law Enforcement
Labour
Privacy and Access to Information
Science and Technology
Telecommunications

Subject Matter Details

Grant, Contribution or Other Financial Benefit

Marketing skills development and employment: Discussions with government to ensure funding and opportunities are available to support youth looking to enter the marketing profession and secure meaningful employment, as well as marketers looking to succeed professionally.

Grant, Contribution or Other Financial Benefit, Policies or Program

Innovation and Economic Competitiveness: Discussions with government to ensure economic growth and competitiveness through marketing.

Legislative Proposal, Bill or Resolution, Policies or Program, Regulation

Competition Act: Discussions with government to ensure competition law and enforcement (with regards to deceptive marketing, misleading advertising provisions, and new measures related to competition in the digital economy) serve marketers and consumers.
Personal Information Protection and Electronic Documents Act (PIPEDA): Discussions with government to ensure PIPEDA is reformed to best serve marketers and consumers.

Legislative Proposal, Bill or Resolution, Regulation

Canada's Anti-Spam Law (CASL): Discussions with government to ensure thoughtful amendments to CASL to provide clarity for businesses and protection for consumers.

Communication Techniques

Written communication
Oral communication

Government Institutions

Canadian Radio-television and Telecommunications Commission (CRTC)
Competition Bureau Canada (COBU)
Employment and Social Development Canada (ESDC)
Finance Canada (FIN)
Health Canada (HC)
House of Commons
Innovation, Science and Economic Development Canada (ISED)
Justice Canada (JC)
Office of the Privacy Commissioner of Canada (OPC)
Prime Minister's Office (PMO)
Senate of Canada

In-house Organization Details

Description of the organization's activities

The CMA is the voice of the marketing profession in Canada. We support activities related to thought-leadership, professional development, consumer protection, and commercial success. We act as the primary advocate for marketing with governments, regulators and other stakeholders. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice.

Responsible officer name and position during the period of this registration

John Wiltshire, President & Chief Executive Officer

Organization's membership or classes of membership

We serve more than 400 corporate, not-for-profit, public and post-secondary members of all sizes. Our community includes brands, creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community.

Government funding

No government funding was received during the last completed financial year.

In-house Organization Contact Information

Address:
55 University Avenue
Suite 603
Toronto, ON M5J 2H7
Canada

Telephone number: 647-264-0277

Lobbyists Details

Employees who lobby for the organization

Sara Clodman, VP, Public Affairs and Thought Leadership | No public offices held
Florentina Stancu-Soare, Senior Manager, Regulatory Affairs | No public offices held
Fiona Wilson, Director, Government Relations | No public offices held
John Wiltshire, President & Chief Executive Officer | No public offices held

CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING

The following names have been used on or after July 2, 2008

The following names have been used on or after July 2, 2008
Name	From	To
CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING	2008-08-13	current

The following names have been used before July 2, 2008

CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING
CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING

Responsible Officer History
Responsible Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)
Alison Simpson	2023-01-01	Current
Sartaj Sarkaria	2022-06-02	2023-01-01
John Wiltshire	2017-06-26	2022-06-02
Doug Brooks	2015-07-06	2017-06-26
JOHN GUSTAVSON	1996-03-29	2015-07-06

Date Modified:: 2025-03-12

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Registration - In-house Organization

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING / Alison Simpson, President & Chief Executive Officer

Registration Information

Associated Communications

Version 41 of 51 (2020-08-20 to 2020-12-14)

Version 41 of 51 (2020-08-20 to 2020-12-14)

Subject Matters

Subject Matter Details

Grant, Contribution or Other Financial Benefit

Grant, Contribution or Other Financial Benefit, Policies or Program

Legislative Proposal, Bill or Resolution, Policies or Program, Regulation

Legislative Proposal, Bill or Resolution, Regulation

Communication Techniques

Government Institutions

Description of the organization's activities

Responsible officer name and position during the period of this registration

Organization's membership or classes of membership

Government funding

In-house Organization Contact Information

Employees who lobby for the organization