Registration - In-house Corporation

Subject Matters

• Arts and Culture
• Consumer Issues
• Economic Development
• Environment
• Health
• International Trade
• Small Business
• Sports
• Taxation and Finance
• Tourism

Subject Matter Details

Grant, Contribution or Other Financial Benefit

• Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events

Legislative Proposal, Bill or Resolution, Policies or Program

• Health Canada's Healthy Eating Strategy: Changes to food/beverage labeling and advertising/marketing provisions.

Policies or Program

• Canada Food Guide - As a producer of food products in Canada, Red Bull may comment on elements of a revised Canada Food Guide, depending on the results of the consultation results to be completed in 2016/2017.
• Partnerships opportunities with respect to promotion of Canada’s natural and cultural heritage sites.
• Proposed Approach to Setting Maximum Levels for Vitamins, Mineral Nutrients, and Amino Acids in Beverages, Beverage Mixes and Concentrates, Powders, Bars and Confectionaries Eligible for a Temporary Marketing Authorization in Canada - Advocate for changes in additive levels
• Review of policy timeline for issuing Temporary Market Authorization Letters under the Food and Drug Regulations temporary marketing authorization protocols.

Regulation

• Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.
• Food and Drugs Act, labeling and ingredients, supplemented foods

Communication Techniques

• Written communication
• Oral communication

Government Institutions

• Agriculture and Agri-Food Canada (AAFC)
• Canadian Food Inspection Agency (CFIA)
• Canadian Heritage (PCH)
• Environment and Climate Change Canada (ECCC)
• Finance Canada (FIN)
• Global Affairs Canada (GAC)
• Health Canada (HC)
• House of Commons
• Innovation, Science and Economic Development Canada (ISED)
• Intergovernmental Affairs Secretariat (IGA)
• Parks Canada (PC)
• Prime Minister's Office (PMO)
• Senate of Canada
• Treasury Board Of Canada Secretariat (TBS)

Government institutions added through a monthly communication report

• Privy Council Office (PCO)

Address:
99 Atlantic Avenue
Unit 200
Toronto, ON  M6K 3J8
Canada

Telephone number: 416-593-1629

Parent Company Information