Registry of Lobbyists

Registration - In-house Organization

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING / Alison Simpson, President & Chief Executive Officer

Registration Information

In-house Organization name: CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING
Responsible Officer Name: Alison Simpson, President & Chief Executive Officer 
Responsible Officer Change History
Initial registration start date: 1996-03-29
Registration status: Active
Registration Number: 953908-528

Associated Communications

Total Number of Communication Reports: 156

Monthly communication reports in the last 6 months: 5

Version 5 of 49 (1998-09-23 to 1999-03-09)

Version 5 of 49 (1998-09-23 to 1999-03-09) was submitted prior to the Lobbying Act coming into force on July 2, 2008. Due to different information requirements at that time, the registration is presented in the following format.

A. Organization Information

Organization: CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING
607 - 1 CONCORDE GATE
TORONTO, ON  M3C 3N6
Canada
Telephone number: 416-391-2362
Fax number: 416-441-4062  
Responsible officer name and position during the period of this registration: JOHN GUSTAVSON, PRESIDENT & C.E.O.  
 
Description of the organization's activities: CDMA REPRESENTS THE DIRECT MARKETING INDUSTRY ON KEY ISSUES; TAKES A LEADERSHIP ROLE ON ISSUES WHICH IMPACT THE INDUSTRY; ESTABLISHES AND PROMOTES STANDARDS OF PRACTICE; PROMOTES INTEGRITY AND HIGH STANDARDS OF BUSINESS CONDUCT AMONG ITS MEMBERS; IS A MAJOR SOURCE OF EDUCATION AND SKILLS DEVELOPMENT AND PROVIDES OPPORTUNITIES FOR MEMBERS TO MEET, NETWORK, EXCHANGE INFORMATION AND DO BUSINESS TOGETHER.
Organization's membership or classes of membership: - DIRECT MARKETING USERS- SUPPLIERS TO THE INDUSTRY- ADVERTISING AGENCIES
 
Was the organization funded in whole or in part by any domestic or foreign government institution in the last completed financial year? No
 

B. Lobbyists Employed by the Organization

Name: JOHN GUSTAVSON
Position title: PRESIDENT & C.E.O.
Public offices held: N/A. Disclosure of this information was not a requirement prior to June 20, 2005.
 
Name: AMANDA MALTBY
Position title: DIRECTOR OF COMMUNICATIONS
Public offices held: N/A. Disclosure of this information was not a requirement prior to June 20, 2005.
 
Name: LORRAINE MCLACHLAN
Position title: COUNCIL MANAGER
Public offices held: N/A. Disclosure of this information was not a requirement prior to June 20, 2005.
 
Name: BONNIE WASSER
Position title: DIRECTOR, COUNCILS & EDUCATION
Public offices held: N/A. Disclosure of this information was not a requirement prior to June 20, 2005.
 

C. Lobbying Activity Information

Federal departments or organizations which have been or will be communicated with during the course of the undertaking: Canadian Radio-television and Telecommunications Commission (CRTC), Competition Tribunal (CT), Finance Canada (FIN), Industry Canada, Justice Canada (JC), Office of the Information and Privacy Commissioner (OIPC), Public Works and Government Services Canada, Revenue Canada (RC)
Communication techniques that have been used or are expected to be used in the course of the undertaking:
Informal communications, Meetings, Telephone calls, Written communications, whether in hard copy or electronic format
 
Subject Matter: Areas of Concern: Broadcasting, Consumer Issues, ELECTRONIC COMMERCE, Environment, Financial Institutions, Health, Industry, International Trade, Justice and Law Enforcement, Labour, POSTAL ISSUES, Telecommunications
 
Subject Matter: Retrospective: INDUSTRY CANADA: PRIVACY ISSUES - NEED FOR NATIONAL PRIVACY LEGISLATION; INDUSTRY CANADA: CONSUMER PROTECTION - STRENGTHENING DECEPTIVE ADVERTISING PROVISIONS IN COMPETITION ACTFINANCE & REVENUE CANADA: TAX HARMONIZATION CRTC: OPENING CABLE ACCESS FOR HOME SHOPPING CHANNELS; LOCAL MEASURED TELEPHONE SERVICE
Subject Matter: Prospective: INDUSTRY CANADA: SAME ISSUES AS ABOVECRTC: SAME ISSUES AS ABOVE PLUS RESPONSE TO ANY NEW TELECOMMUNICATIONS OR BROADCAST ISSUES PERTAINING TO MARKETINGPUBLIC WORKS: ISSUES RELATING TO CANADA POST




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