Registry of Lobbyists

Registration - In-house Organization

Association of Canadian Advertisers / Association Canadienne des Annonceurs / Judy Davey, VP Media Policy and Marketing Capabilities

Registration Information

In-house Organization name: Association of Canadian Advertisers / Association Canadienne des Annonceurs
Responsible Officer Name: Judy Davey, VP Media Policy and Marketing Capabilities 
Responsible Officer Change History
Initial registration start date: 1999-03-01
Registration status: Active
Registration Number: 957748-675

Associated Communications

Total Number of Communication Reports: 50

Monthly communication reports in the last 6 months: 6

Version 16 of 35 (2008-02-19 to 2009-02-18)

Version 16 of 35 (2008-02-19 to 2009-02-18) was submitted prior to the Lobbying Act coming into force on July 2, 2008. Due to different information requirements at that time, the registration is presented in the following format.

A. Organization Information

Organization: Association of Canadian Advertisers / Association Canadienne des Annonceurs
1103 - 95 St. Clair Avenue West
Toronto, ON  M4V 1N6
Canada
Telephone number: 416-964-3805
Fax number: 416-964-0771  
Responsible officer name and position during the period of this registration: RON LUND, PRESIDENT  
 
Description of the organization's activities: THE ASSOCIATION OF CANADIAN ADVERTISERS (ACA), FOUNDED IN 1914, IS A NATIONAL ORGANIZATION DEDICATED TO REPRESENTING THE INTERESTS OF COMPANIES THAT MARKET AND ADVERTISE THEIR PRODUCTS IN CANADA.
Organization's membership or classes of membership: ACA'S MEMBERSHIP OF OVER 100 CORPORATIONS REPRESENTS A BROAD SWEEP OF PRODUCT AND SERVICE SECTORS, FROM PACKAGED GOODS AND TELECOMMUNICATIONS COMPANIES TO RETAILERS AND FINANCIAL INSTITUTIONS. CORPORATE MEMBERSHIP IN ACA IS AVAILABLE TO COMPANIES CARRYING ON BUSINESS IN CANADA. THEIR PRODUCTS OR SERVICES ARE ADVERTISED EITHER REGIONALLY OR NATIONALLY, AND THEIR INCOME IS NOT DERIVED PRINCIPALLY FROM THE SALE OF ADVERTISING FACILITIES AND SERVICES.
 
Was the organization funded in whole or in part by any domestic or foreign government institution in the last completed financial year? No
 

B. Lobbyists Employed by the Organization

Name: SUSAN CHARLES
Position title: VICE PRESIDENT, MEMBER SERVICES
Public offices held: No
 
Name: PAUL HETU
Position title: VICE PRESIDENT
Public offices held: No
 
Name: ROBERT REAUME
Position title: VICE PRESIDENT, POLICY AND RESEARCH
Public offices held: No
 

C. Lobbying Activity Information

Federal departments or organizations which have been or will be communicated with during the course of the undertaking: Canadian Heritage (PCH), Canadian Radio-television and Telecommunications Commission (CRTC), Competition Tribunal (CT), Finance Canada (FIN), Health Canada (HC), Industry Canada, Members of the House of Commons, Office of the Information and Privacy Commissioner (OIPC), Prime Minister's Office (PMO), Privy Council Office (PCO), Public Works and Government Services Canada, Revenue Canada (RC), Senate of Canada, Statistics Canada (StatCan)
Communication techniques that have been used or are expected to be used in the course of the undertaking:
Grass-roots communication, Informal communications, Meetings, Presentations, Telephone calls, Written communications, whether in hard copy or electronic format
 
Subject Matter: Areas of Concern: Arts and Culture, Broadcasting, Constitutional Issues, Consumer Issues, Health, Industry, Intellectual Property, Internal Trade, International Relations, International Trade, Labour, Taxation and Finance, Telecommunications
 
Subject Matter: Retrospective: MONITOR PRIVACY POLICY, TAXATION, TRADE, CANADIAN RADIO TELEVISION AND TELECOMMUNICATIONS COMMISSION (CRTC) HEARINGS AND INTERVENTIONS, COMPETITION BUREAU ACTIVITIES. COMMUNICATE WITH CRTC ON CONCERNS RELATED TO TV ADVERTISING. MONITOR AND RESPOND TO DEVELOPMENTS RELATED TO OBESITY AND CHILDREN, AND INTERNET COMMUNICATIONS.
Subject Matter: Prospective: MONITOR PRIVACY POLICY, TAXATION, TRADE, CRTC HEARINGS AND INTERVENTIONS, COMPETITION BUREAU ACTIVITIES. COMMUNICATE WITH CRTC ON CONCERNS RELATED TO TV ADVERTISING. MONITOR AND RESPOND TO DEVELOPMENTS RELATED TO OBESITY AND CHILDREN, AND INTERNET COMMUNICATIONS.
 

Details Regarding the Identified Subject Matter

Categories Description
Policy or Program Communications with the Canadian Radio Television and Telecommunications Commission (CRTC) related to TV advertisement
Policy or Program Monitor and respond to developments related to internet communications
Policy or Program Monitor and respond to developments related to obesity and children
Policy or Program Monitor Canadian Radio Television and Telecommunications Commission (CRTC) hearings and interventions
Policy or Program Monitor Competition Bureau activities related to advertising
Policy or Program Monitoring of privacy policy as it relates to advertisement
Regulation Monitoring of regulations enacted by the CRTC pertaining to advertising matters on television and radio
Policy or Program Monitoring of taxation policies related to advertisement
Policy or Program Monitor trade policies related to advertising




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