Registry of Lobbyists

Registration - In-house Organization

Tourism Industry Association of Canada / L’Association de l’industrie touristique du Canada / Beth Potter, President and CEO

Registration Information

In-house Organization name: Tourism Industry Association of Canada / L’Association de l’industrie touristique du Canada
Responsible Officer Name: Beth Potter, President and CEO 
Responsible Officer Change History
Initial registration start date: 2006-09-22
Registration status: Active
Registration Number: 948593-13771

Associated Communications

Total Number of Communication Reports: 1078

Monthly communication reports in the last 6 months: 15

Version 4 of 45 (2008-05-01 to 2008-08-11)

Version 4 of 45 (2008-05-01 to 2008-08-11) was submitted prior to the Lobbying Act coming into force on July 2, 2008. Due to different information requirements at that time, the registration is presented in the following format.

A. Organization Information

Organization: Tourism Industry Association of Canada / L’Association de l’industrie touristique du Canada
116 Lisgar Street Suite 600
Ottawa, ON  K2P 0C2
Canada
Telephone number: 613-238-8765
Fax number: 613-238-3878  
Responsible officer name and position during the period of this registration: Randall Williams, President and CEO  
 
Description of the organization's activities: The Tourism Industry Association of Canada is the voice of Canadian tourism. Founded in 1930 to encourage the development of tourism in Canada, TIAC serves today as the national private-sector advocate for this $62.7 billion industry, representing the interests of the tourism business community nation-wide. It endeavors to influence government thinking and action on behalf of Canadian tourism businesses, promoting positive measures that help the industry grow and prosper. TIAC's membership reflects partnerships among all sectors of the industry, and provincial, territorial and regional tourism associations, enabling the association to address the full range of issues facing Canadian tourism. Its activities focus on legislative and regulatory barriers to the growth of Canadian tourism.
Organization's membership or classes of membership: TIAC has over four hundred member organizations organized into the following six categories: Tourism businesses which sell goods and/or services directly to visitors/travellers (accommodation, attraction, event/festival, transportation, travel trade, restaurant/food service, convention centre, concert hall, sports arena/stadium, duty-free shop or airport),; Destination (destination marketing organization, provincial marketing organization, convention and visitor bureaux, provincial/territorial tourism industry association or tourism destination region); Sectoral organization/association - typically a supplier that sells goods and/or services to tourism businesses; Media (Companies involved in the travel press); Educational category (institution with a tourism related program offered); and Federal, Provincial or Municipal government department or agency or an interprovincial economic development agency
 
Was the organization funded in whole or in part by any domestic or foreign government institution in the last completed financial year? No
 

B. Lobbyists Employed by the Organization

Name: Kevin Desjardins
Position title: Director Communications and Public Relations
Public offices held: Yes
 
Name: Christopher Jones
Position title: Vice-President Public Affairs
Public offices held: Yes
 
Name: Andrea Labelle
Position title: Director Business Development
Public offices held: No
 
Name: Lydia McCourt
Position title: Manager Special Projects
Public offices held: Yes
 
Name: Randall Williams
Position title: President and CEO
Public offices held: No
 

C. Lobbying Activity Information

Federal departments or organizations which have been or will be communicated with during the course of the undertaking: Atlantic Canada Opportunities Agency (ACOA), Canadian Heritage (PCH), Citizenship and Immigration Canada, Environment Canada, Finance Canada (FIN), Foreign Affairs and International Trade Canada (DFAITC), Human Resources and Social Development Canada (HRSDC), Human Resources Development Canada (HRDC), Immigration and Refugee Board (IRB), Industry Canada, Prime Minister's Office (PMO), Privy Council Office (PCO), Revenue Canada (RC), Senate of Canada, Statistics Canada (StatCan), Transport Canada (TC), Western Economic Diversification Canada (WD)
Communication techniques that have been used or are expected to be used in the course of the undertaking:
Grass-roots communication, Informal communications, Meetings, Other types: On-line petitions, Lobby Days on Parliament Hill, Presentations, Telephone calls, Written communications, whether in hard copy or electronic format
 
Subject Matter: Areas of Concern: Aboriginal Affairs, Arts and Culture, Consumer Issues, Employment and Training, Environment, Fisheries, Immigration, Industry, Infrastructure, International Relations, Labour, Small Business, Sports, Tourism, Transportation
 
Subject Matter: Retrospective: Met with politicians and public servants from various departments and agencies on a range of files pertaining to the Foreign Convention and Tour Incentive Program, Western Hemisphere Travel Initiative, Border Infrastructure and Travel Facilitation Issues, Funding for the Canadian Tourism Commission, Airport Rents, Air Liberalization Policy and Bilateral Air Services Agreements, Sustainable Tourism Initiatives,Sport Tourism Hosting Policy and the National Tourism Strategy
Subject Matter: Prospective: TIAC will be active on files pertaining to funding for the Canadian Tourism Commission; the Western Hemisphere Travel Initiative; support for Enhanced Drivers Licences; sustainable tourism; tourism infrastructure and product development; aviation costs and air liberalization policy; border policies; human resources and training; sport tourism, aboriginal tourism, multi-modal transportation; and the development of a National Tourism Strategy. This will involve meetings with Parliamentary Committees, the Tourism Industry Caucus (Chaired by Bruce Stanton MP), public servants in relevant line departments, key Ministers and MPs..
 

Details Regarding the Identified Subject Matter

Categories Description
Policy or Program Develop a Communications Program for dissemination of the new documentation rules for land, sea and air modes pertaining to the Western Hemisphere Travel Initiative. TIAC will advocate that the Federal Government, in conjunction with the U.S. government, increase its communication efforts vis-a-vis the Canadian and U.S. travelling publics about new U.S. entry & exit documentation requirements.
Policy or Program Develop Federal support for the creation of Enhanced Drivers Licenses at the provincial level. TIAC will work to ensure the necessary infrastructure and databases concerning authentication of citizenship and nationality are put at the disposal of the provinces in order to facilitate their issuance of Enhanced Drivers Licences.
Regulation, Policy or Program, Legislative Proposal Enhancements to Border Infrastructure and Travel Facilitation. TIAC will advocate for improvements to physical infrastructure, technology and security at our land, marine and air ports of entry.
Policy or Program, Grant, Contribution or Other Financial Benefit Enhancements to Canadian Tourism product and supporting infrastructure. TIAC will work to ensure that infrastructure funding is available to ensure that Canadian tourism products are modern and attractive to domestic and overseas visitors. This may include investments in items such as ancillary infrastructure in the form of roads, sidewalks, sewage and water treatment; meeting and convention facilities; new border and customs inspection facilities and others.
Regulation, Policy or Program Human Resources. TIAC wil work to ensure that sufficient numbers of well trained workers are available to staff postions within the travel, accommodations and attractions sectors. This may necessitate advocating on behalf of changes to the Foreign Workers Program and other federal labour market initiatives
Regulation Increase number of Open Skies Air Liberalization Programs with other countries and regions (EU etc.) TIAC will work to develop support for futher air liberalization initiaitives that will benefit the choice of flights, frequency of service, and affordability of air fares for travellers to and within Canada.
Grant, Contribution or Other Financial Benefit Marketing Funding for the Canadian Tourism Commission. TIAC will work to obtain an additional increment for the CTC which is engaged in the marketing, branding and promoting of Canada to overseas visitors and tourists. The CTC is a Crown Agency of the Federal Government.
Policy or Program, Grant, Contribution or Other Financial Benefit Support for multi-modal passenger transportation initiatives. TIAC will work in support of the provision of rail, coach and air passenger transportation networks that are "intermodally connected", modern, and safe. Such investments help to facilitate the movement of visitors in an efficient and secure manner whilst they are in Canada.
Grant, Contribution or Other Financial Benefit Sustainable Tourism Toolkit Dissemination Phase. TIAC will work to secure funding for the dissemination amongst industry of the soon to be completed Toolkit. This will require contacting groups such as the Canadian Tourism Commission, Parks Canada and others to secure additional funding for the dissemination of the Toolkit to operators and businesses within the Canadian travel and tourism sectors. The objective is to help Canadian businesses in this sector to reduce their carbon and environmental footprint.
Policy or Program TIAC will advocate for improvements to the Foreign Convention and Tour Incentive Program. This program provides GST relief to volume leisure tour groups and meetings and conventions being held in Canada. TIAC will work to enhance the scope and functioning of this program.

Subject matters added through a communication report
Citizenship and Immigration 2008-07-07



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