Lobbying Information
Subject Matters
- Arts and Culture
- Consumer Issues
- Economic Development
- Environment
- Health
- International Trade
- Small Business
- Sports
- Taxation and Finance
- Tourism
Subject Matter Details
Legislative Proposal, Bill or Resolution, Policies or Program
- Health Canada's Healthy Eating Strategy: Changes to food/beverage labeling and advertising/marketing provisions.
Policies or Program
- Canada Food Guide - As a producer of food products in Canada, Red Bull may comment on elements of a revised Canada Food Guide, depending on the results of the consultation results to be completed in 2016/2017.
- Partnerships opportunities with respect to promotion of Canada’s natural and cultural heritage sites.
- Proposed Approach to Setting Maximum Levels for Vitamins, Mineral Nutrients, and Amino Acids in Beverages, Beverage Mixes and Concentrates, Powders, Bars and Confectionaries Eligible for a Temporary Marketing Authorization in Canada - Advocate for changes in additive levels
- Review of policy timeline for issuing Temporary Market Authorization Letters under the Food and Drug Regulations temporary marketing authorization protocols.
Regulation
- Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks.
Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada
- Food and Drugs Act, labeling and ingredients
Communication Techniques
-
Written communication
-
Oral communication
Government Institutions
-
Agriculture and Agri-Food Canada (AAFC)
-
Canadian Food Inspection Agency (CFIA)
-
Canadian Heritage (PCH)
-
Environment and Climate Change Canada (ECCC)
-
Finance Canada (FIN)
-
Global Affairs Canada (GAC)
-
Health Canada (HC)
-
House of Commons
-
Innovation, Science and Economic Development Canada (ISED)
-
Intergovernmental Affairs Secretariat (IGA)
-
Parks Canada (PC)
-
Prime Minister's Office (PMO)
-
Senate of Canada
-
Treasury Board Of Canada Secretariat (TBS)
In-house Corporation Details
Description of activities
Consumer Products/Beverages
Multimedia
Events
Responsible officer name and position during the period of this registration
Keith Degrace,
General Manager
Government funding
No government funding was received during the last completed financial year.
In-house Corporation Contact Information
Address:
99 Atlantic Avenue
Unit 200
Toronto, ON M6K 3J8
Canada
Telephone number:
416-593-1629
Parent Company Information
- Red Bull GmBH
-
Am Brunnen 1
Fuschl am See 5330
Austria
Subsidiary Beneficiary Information
Red Bull Canada Ltd. / Red Bull Canada does not have any subsidiaries that could have a direct interest in the outcome of the undertaking
Lobbyists Details
Senior Officers whose lobbying activities represent less than 20% of their Duties
- Keith DeGrace,
General Manager |
No public offices held
Senior Officers and Employees whose lobbying activities represent 20% or more of their Duties
- Megan Boyle,
Director, Public Affairs |
No public offices held
